Terms of Service

Kaka Social provides a technology platform that connects businesses and individuals (“Clients”) with verified local creators (“Creators”) for content work — reels, posts, shoots, voiceovers and social uploads — primarily briefed, quoted, paid and delivered through WhatsApp. We are not ourselves a content producer; we facilitate the engagement between Clients and Creators and hold payments in escrow until milestones are approved.

• You must be at least 18 years old and legally capable of entering into contracts.
• You must provide accurate account information and keep it current.
• Creators must complete KYC (PAN + bank account verification) before accepting paid work.
• You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
• One person or legal entity should maintain one account; we may close duplicate or fraudulent accounts.

A Client posts a brief describing what they need. Our AI drafts scope, budget and deliverables for the Client’s approval. Matched Creators submit quotes; the Client selects one. Once a quote is accepted, a direct engagement is formed between the Client and that Creator, with Kaka Social providing escrow, invoicing and dispute support.

You agree not to use the platform to request or deliver content that is:

• Unlawful, defamatory, obscene, infringing, discriminatory or deceptive;
• In violation of any third-party intellectual-property rights or privacy;
• Designed to defraud users, bypass platform fees, or circumvent escrow;
• Related to regulated categories (medical, financial, political) without the required disclaimers and approvals.

All payments are made in Indian Rupees (INR) through our authorised payment partners. On accepting a quote, the Client funds an escrow equal to the quote amount plus platform fee and applicable taxes.

• Platform fee is shown before you confirm any engagement.
• Funds are released to the Creator in milestones, as deliverables are approved by the Client (auto-approved if no response within the stated review window).
• GST-compliant invoices are issued automatically.
• Creators are responsible for their own income-tax reporting; Kaka Social may deduct TDS where required by law.

Unless an engagement states otherwise, upon full payment the Client receives a non-exclusive, worldwide, perpetual licence to use the delivered content for the agreed purpose (e.g. social media, ads, in-store screens).

Creators retain copyright and may showcase the work in their portfolio unless the engagement specifies full assignment or a non-portfolio clause. If the Client requires full assignment, that must be stated in the brief, and the quote will reflect the additional scope.

Our operations team reviews deliverables in categories gated by compliance or brand-safety concerns. We may require edits before release, or in rare cases decline to publish content that violates these Terms, applicable law or platform guidelines. Review feedback is advisory in all other categories.

If a Client believes a delivery does not match the agreed brief, they can raise a dispute within 72 hours of delivery. Our team reviews the brief, the delivered work and the full WhatsApp thread, and either:

• Approves the delivery (and releases the milestone), or
• Requires the Creator to revise the work, or
• Partially or fully refunds the Client, as fair under the circumstances.

Our decision on a dispute is binding on both parties under these Terms.

You may not: scrape or copy platform data; interfere with the operation of the service; reverse-engineer our systems; attempt to bypass escrow or platform fees by taking a transaction off-platform after a match; impersonate another person or business; or upload malware or illegal content. Violations may result in account suspension, forfeiture of funds held in dispute, and reporting to authorities.

You may close your account at any time from the dashboard. We may suspend or terminate accounts that breach these Terms, pose a safety or fraud risk, or where required by law — ordinarily after notice, but immediately in serious cases. Termination does not affect ongoing escrow obligations or refunds already in flight.

The service is provided on an “as is” and “as available” basis. Kaka Social is a facilitator, not a party to the engagement between Client and Creator. We do not guarantee creative outcomes or audience results.

To the maximum extent permitted by law, Kaka Social’s total aggregate liability for any claim arising out of or relating to these Terms will not exceed the platform fees you paid us in the 90 days preceding the event that gave rise to the claim. We are not liable for indirect, incidental, consequential, special or punitive damages.

You agree to defend, indemnify and hold harmless Kaka Social and its officers, employees and agents from any claim arising out of content you upload, your breach of these Terms, or your misuse of the service.

These Terms are governed by the laws of India. Any dispute will be subject to the exclusive jurisdiction of the courts at Hyderabad, Telangana, and, where applicable, resolved by binding arbitration under the Arbitration and Conciliation Act, 1996.

We may update these Terms from time to time. Material changes will be notified in-app and by email at least 15 days before they take effect. Continued use of the service after the effective date constitutes acceptance of the updated Terms.

For any questions about these Terms, email legal@kakasocial.in.